Standing out among a sea of other retailers, Sportsgirl’s new store in Perth’s CBD demonstrates the importance of great shopfront design.

The rise of online shopping has made it ever easier to buy things from home however there is still something about the physical store that continues to attract people. According to research physical stores are not only remaining steady against their online competition but raising in the number of sales. Numbers are expected to increase by 2% per year over the next five years, so the need for a well-designed shopfront remains essential.

Forrest chase is a hub for shopping and the new Sportsgirl store is ensuring they are seen by every potential shopper. Large glass panels teamed with oak framing give the store a real sense of light and space inviting shoppers into an open expanse and allowing them to freely browse.

The light shades of the store are then contrasted against the bright colours of the Sportsgirl brand to catch the eye. This mix of shades and colours is not only displayed in the décor of the store but resonates through the clothes allowing the environment and products to work as one.

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Project Details

Location

Shopfitter

Installation

Details

Glass

Forrest Chase

Adform

Cooling Brothers

10.38mm Clear Laminate, 6mm Silver Mirror

Custom Laminate

Project Details

Forrest Chase

Adform

Cooling Brothers

10.38mm Clear Laminate, 6mm Silver Mirror

Custom Laminate